WHAT REALLY MATTERS IN A CAMPAIGN

In any campaign rally or any gathering of people, not everything that is said will be understood or retained in memory by an average listener. This is because a great majority of people have their respective perceptions and biases about each of the candidates. They do not expect an oratory of sort with motherhood statements. They are more interested in concrete plans that a candidate may have for them. How will they benefit if the candidate is voted upon and eventually wins? This is the bottomline. And to top it all, the people expect a candidate to be honest, hardworking and caring - meaning, approachable and selfless.

The first 3 minutes of any campaign speech is crucial. It must be interesting enough to invite the people's attention. Otherwise, the remaining allotted time will comprise 90% of the efforts. If this happens, then a candidate must better have a really good political machinery of his own in order to recover the lost opportunities and insure that votes are delivered and translated in his favor.

A candidate must communicate and a voter as the receiver must understand what is being said. Retention is another matter. A candidate must really be able to talk and express himself. A candidate must be creative and innovative. The essence of winning is enabling and empowering a person to vote wisely without undue influence or force.